Just days after Ye revealed the official cover art for his upcoming album BULLY on Instagram, the Chicago rapper has dropped an exclusive merch collection to accompany the highly anticipated project. Bully Ye
Album Art Meets Streetwear
The collection features long-sleeve t-shirts in black and white, each emblazoned with the album’s striking cover—a black-and-white photograph by renowned photographer Daidō Moriyama. For a more understated look, the short-sleeve tees keep it simple, showcasing BULLY in gothic font across the chest. Bully Ye Bully YeUK
Fans can also pre-order the album’s vinyl and CD, though no official release date has been confirmed yet. Everything is available now on Ye’s dedicated BULLY website.
UPDATE: YZY Drops Surprise Grammy Ad
During the 2025 Grammy Awards, Ye and the YZY team aired a minimalist commercial unveiling their latest collection of sweatshirts, t-shirts, and shoes—all priced at just $20 USD.
In addition to this new drop, the BULLY merch lineup has been expanded to include a grey tee, hoodie, and sweatpants. With pre-orders for the album’s physical copies still available, speculation is growing that a surprise release might be on the horizon.