Pharrell Williams is cooking up yet another chapter in his Louis Vuitton takeover, and trust us, it’s as smooth as butter. Ahead of his fourth runway show as Louis Vuitton Men’s creative director, the multi-hyphenate mogul has given us an exclusive sneak peek at his latest creation — the ButterSoft sneaker — a drop that’s already stirring up the hype machine ahead of Paris Fashion Week.
The grand reveal is slated for January 21, when Louis Vuitton’s Fall/Winter 2025 collection hits the Parisian runway at 6:30 PM CEST (12:30 PM EST). But Pharrell isn’t waiting for the main event to start shaking up the conversation. Instead, he’s taken to Instagram (@skateboard) to unveil the ButterSoft in all its glory.
Fans of Pharrell’s early-2000s footwear hits might find themselves doing a double take — and with good reason. The ButterSoft’s streamlined shape and bold “LV” branding across the midfoot feel like a modern-day love child of Pharrell’s iconic Ice Cream Boardflip and the timeless Nike Cortez. For the nostalgic among us, it’s a vibe — but it’s also distinctly now.
Pharrell wasn’t shy about flexing the range, either. During his Instagram teaser, he held up the sneaker in one of its 40-plus colorways. Yes, you read that right: over forty hues, each oozing luxury while keeping it unmistakably Pharrell. While the full story on the ButterSoft remains under wraps, it’s all but confirmed that the sneaker will be a centerpiece of Louis Vuitton’s upcoming runway show.
For those itching to cop, patience is key. The ButterSoft is expected to launch in the latter half of 2025, so mark your calendars — this one’s going to be big. Until then, keep an eye on Pharrell’s socials and the LV runway, because this sneak peek is just the start of what’s shaping up to be another game-changing moment in high fashion.
Stay tuned for more updates, and prepare to get your ButterSofts in the mix. Paris, we’re ready.
Photo credits: hypebeast.com
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